The Effective Ways OfUsing Pinterest For Your Business
Pinterest is the hottest website on the Internet. Unless you have been living under a rock for the past few days then you might know about this. Businesses have been looking at Pinterest with its power to create traffic. In case you don’t know; Pinterest have been making a good account of itself in generating traffic. Pinterest showed to all and sundry that it can be a force to reckon with in the future.
Businesses tend to benefit from Pinterest because of its inherent advantages. Pinterest is basically a virtual corkboard. People are more attracted with pictures compared with words. If you are new to Pinterest, it is understandable to scamper on how to use a social media network to your business’ advantage. That is why this article will attempt to introduce Pinterest’s potentials to the uninitiated to reduce the learning curve.
1. Keep it simple
The main reason people are using Pinterest because it is easy to use. Every board and every pin are the same size. It is best for businesses to mimic the uncluttered aesthetic of Pinterest. The simple layout makes Pinterest very elegant. This will give people leeway to look at pin and make it link back to your site. The Pinterest’s simple aesthetics is being eyed as the reason why there are websites experience tremendous spikes in traffic with Pinterest leading the way.
2. Make sure that it matches your business
This could be the most obvious way to effectively use Pinterest for your business. Make sure that your boards match what you are selling. For example, if you sell power tools do not pin recipes or cooking tips. It doesn’t make a lot of sense. After all if you are selling power tools you would not have a lot of benefit to get from Pinterest. Majority of the users of Pinterest are women. So power tools, unless you are appealing to sell for women’s need for tools around the house, you will not get a lot of leverage from Pinterest.
3. Use only original content
Around 80 percent of the activities on Pinterest are re-pins. This means people are just pinning the pins of others. This clearly undermines the ability of Pinterest to circulate original content. Original content is hard to come by on Pinterest. This clearly represents a good opportunity for your business to get noticed. Posting original content attracts a lot of followers that will make you brand exposed and get better recognition.
4. Pin other people’s content
Pinterest is not about your own content. Sometimes you need to pin other people to generate a following. Look for the top pinners in your category to that you can measure the trends on your industry. More often the most re-pinned pictures indicate customer’s preferences. This will guide you on the things that you should consider selling or offering to customers.
5. Create attractive catalogs for sales purposes
Pinterest has something that other social media don’t have. You can create virtual store fronts and catalogs where you can display the styles and variations of your products. It is important to put prices because 21 percent of people looking at products on Pinterest end up buying them.
The ways mentioned above are just some of the things you can do to succeed on Pinterest. Learning how Pinterest works will give you more insights to leverage the power of this new social media. It is important that you spend some time and have lots of patience. This is the secret for Pinterest success.